Logo design
A mark that reads at small sizes, works in one colour and will not embarrass you in ten years. Lasting rather than fashionable.
Brand Identity and Logo Design
A brand identity is not a logo. The logo is the visible part of a system built so the same brand can say the same thing on a business card, a website, a package and a social post.
We design knowing how the identity has to live on screen. An identity designed only for print usually falls apart digitally.
Request a Quote →What We Build
Brand guidelines
Colour, typography and usage rules. Without a guide an identity becomes everyone's personal interpretation within six months.
Visual language
Photography direction, icon style and layout system. Even with the same logo, a brand looks scattered when these three do not agree.
Print and digital applications
Business cards, presentation templates, social layouts and packaging. An identity only exists where it is applied.
Why Erbeon
- We design knowing how you will use it digitally, because we build the site too.
- The number of revision rounds is written in the quote, not negotiated later.
- Source files are handed over to you.
- We explain the reasoning behind the design rather than reducing it to a matter of taste.
How We Work
Brand conversation
We talk about why customers pick you rather than what you sell. Identity work comes out of that. We also look at your competitors to decide what you should not look like.
Directions
We prepare a few genuinely different directions. Three separate ideas, not three colours of the same one. This is where the decision gets clear.
Logo and visual language
We open the chosen direction into logo, colour, typography and rules. Whether the logo still works small and in one colour is tested here.
Application
We hand over ready files for cards, presentations, social media and the website. An identity only becomes an identity where it gets used.
What You Get
- Logo files in separate print and screen formats
- Colour codes, typography and usage rules
- Business card and letterhead design
- Presentation template
- Social media profile and post templates
- A brand guidelines document
What Drives Cost and Timeline
The gap in price comes from whether you want a logo alone or ready files for everywhere you will use it. A logo on its own looks cheap, but then every presentation, card and post needs designing again. Guidelines end that repetition.
Decision-making is what stretches the timeline. Once the direction is chosen the work moves quickly. If several people have to sign off, tell us early so we build the schedule around it.
Work in This Area
Frequently Asked Questions
You can, but we do not recommend it. A logo with no usage rules starts appearing in different sizes and colours everywhere within six months. At minimum there should be a basic usage guide.
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