Technical SEO
Crawlability, indexability, canonicals, redirect chains and server-side rendering. If the critical content is not in the first response, a crawler sees an empty page.
SEO and Organic Growth
The most expensive mistake in SEO is starting work before you know where the problem is. A site that cannot be crawled and a site stuck on page two are completely different jobs, and confusing them wastes months.
We measure first. Can the site be crawled, is it indexed, which queries get impressions but no clicks. The plan is built on that data.
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E-commerce SEO
Category and product page structure, variant URL handling, and keeping faceted navigation from exploding the index. In e-commerce the technical and content sides are inseparable.
Site architecture
Heading hierarchy, internal linking and page ownership on larger sites. Two pages competing for the same query is not twice the traffic, it is half.
Search intent and content
Separating informational queries from commercial ones. One page cannot serve both well.
Page speed and Core Web Vitals
Speed is proved by measurement, not by how it feels. Image weight, fonts and third party script cost get budgeted at the start.
International SEO
A second language is a setup job, not a translation job. Get the URL structure and hreflang wrong and the two versions compete with each other.
Why Erbeon
- We do not promise positions. Nobody controls the ranking, and anyone guaranteeing one is either buying ads or taking a risk with your site.
- You see what we changed and why, reported every time.
- We run what we sell. Our own meta tags are rendered on the server and our analytics uses no cookies.
- The technical work sits at the same table as the development team, so nothing waits on a handover.
How We Work
Technical crawl
We crawl the site the way a search engine sees it. Blocked pages, wrong canonicals, broken redirects and content that never gets indexed all surface here. Publishing content while these are unresolved is wasted effort.
Search intent work
We separate the searches that actually bring customers from the ones that only bring traffic. High volume with no buying intent raises your numbers and leaves your revenue where it was.
Page and content structure
We merge pages that serve the same intent and create the ones that are missing. Near-identical pages compete with each other, so that gets cleaned up first.
Measure and continue
We track query positions in Search Console. What we did and what it changed goes into a monthly report in plain language.
What You Get
- A prioritised list of technical SEO findings
- Before and after measurement on every fix
- A keyword map grouped by search intent
- Page speed measurement and an improvement plan
- Sitemap, robots and structured data set up
- A monthly ranking and click report
How Long Results Take
Technical fixes usually show within weeks, because you are unblocking something that was already there. Content and authority work is slower and rarely gives a meaningful picture before three months. Be careful with anyone who promises otherwise.
Competition decides the rest. Ranking for a local service is far quicker than ranking for a product term searched nationwide. On the first call we look at how hard your target terms actually are and give you a realistic timeframe.
Work in This Area
Web Design
ALL SEASONS TREE SPECIALISTS - CORPORATE WEBSITE
A California tree care company came to us on a slow WordPress build. We rewrote the site from scratch as a static build and kept the design exactly as it was.
E-Commerce
LUXURY MASSAGE CHAIRS - E-COMMERCE SITE & PLATFORM
An end to end e-commerce platform for a San Jose massage chair retailer, built to carry the showroom experience online and handle the sale from there.
Related Reading
Frequently Asked Questions
Once technical blockers are cleared, some pages start appearing within weeks. For competitive commercial terms we are talking months. Saying that up front is better than explaining it later.
Our Other Services
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