Application rather than product
Where a surface material has been used matters as much as its technical specification. Application photography and project examples bring more enquiries than a product catalogue does.
Web for the Construction Sector
On a building materials site the visitor is not one type of person. An architect wants technical data, a contractor wants to talk supply and price, an end user wants to know how it will look.
Answering all three with one page leaves all three unfinished. Making that separation is the first thing we set up in this sector.
Talk to us about thisWhat We Watch For Here
Access to technical documents
Architects and technical teams are looking for documents. Dimension tables, installation guides and certificates being easy to find is what convinces that visitor without a phone call.
Enquiry forms built for the sales process
Sales are not completed on the site in this sector, they progress through conversation. The form exists to reach the right person rather than to take an order.
Making distribution clear
Being an authorised distributor is a trust signal, but it has to be visible on the site. Visitors want to know who they are buying from.
Our Approach
- We separate the different visitor types from the start.
- Technical documents are made findable without searching.
- Enquiry forms follow the sales process rather than an order process.
- We measure the weight of product imagery and serve it without slowing the page.
Projects Where We Did This
Frequently Asked Questions
If the product is cut to size, needs specialist delivery or is priced per project, online sales usually do not fit. In that case the job of the site is to collect the right enquiry rather than to sell.
It is not. A PDF performs poorly in search and does not read well on a phone. The catalogue content needs to exist as pages too, with the PDF offered separately to whoever wants to download it.
Listing them usually helps, particularly for visitors searching regionally. The thing to watch is whether the list can be kept current. An out of date dealer list costs trust.
Which Service This Belongs To
This page covers one topic. The full scope and pricing live on the related service page.
Our Other Areas of Expertise
WordPress Migration
We move sites weighed down by WordPress and Elementor to a static build without touching the design. The plugin stack and the update burden disappear.
Page Speed Optimisation
A slow site loses visitors before it appears. We measure and cut image, font and JavaScript weight. Fast is a measurement, not a feeling.
Web Accessibility
Sites that work with a screen reader, with a keyboard and with low vision. Accessibility is both a legal requirement and a way to stop losing visitors.