Trust comes first
Before donating, a visitor wants to see who the organisation is, what it does with the money and who it answers to. That belongs next to the donate button rather than deep in the site.
Two things have to be true at once on a nonprofit project. The site has to be credible and it has to stay inside the budget. Holding both changes the order of priorities compared with commercial work.
What we learned working in this space is that a clear explanation of what the organisation does brings more donations than an elaborate design.
Talk to us about thisBefore donating, a visitor wants to see who the organisation is, what it does with the money and who it answers to. That belongs next to the donate button rather than deep in the site.
Every feature carries a maintenance cost. On nonprofit work we recommend fewer features and a longer life. A site nobody can update a year later is worse than one never built.
They want different things and are not collected by the same form. A volunteer gives time, a donor gives money. Separating the flows raises the conversion of both.
A site serving the public has particular reason to be usable by everyone. In the United States market this is also a legal matter.
A donation flow, pages explaining the organisation and a news section is a sound starting point for most charities. Event calendars, membership systems and multiple languages can come later. Asking for everything at once usually means none of it is good.
Donations taken through your own site carry lower fees and keep the donor relationship with you. In exchange, setup and maintenance become your responsibility. Most organisations end up running both.
Yes, and that needs permission levels. A volunteer being able to add news without touching donation settings, for example. Setting that up at the start is easier than adding it later.
This page covers one topic. The full scope and pricing live on the related service page.
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