Local search decides more
For service businesses, search runs almost entirely on location. National ranking is close to meaningless for most of them. What matters is appearing in the area actually served.
Web and SEO for the US Market
Four of our projects serve the United States market. That is where we learned the difference is not only language.
Competition is higher, visitor expectations are sharper, and subjects such as accessibility stop being a matter of good intent and become a legal requirement.
Talk to us about thisWhat Is Different in the US Market
Accessibility is a legal matter
An inaccessible site can become a lawsuit there. For organisations taking donations or serving the public the risk is real.
Payment and currency
Card use is widespread and instalments are not expected. On the other hand shipping cost and the returns policy weigh on the buying decision more heavily than in Turkey.
Language, not translation
Text translated from Turkish reads clearly enough and still fails to build confidence. English content has to be written in English rather than translated into it.
What We Learned in This Market
- Local search and location pages come before national keywords.
- Accessibility is built in from the start rather than added later.
- English copy is written in English rather than translated.
- Page speed is measured on mobile, because that is where the traffic sits.
Projects Where We Did This
E-Commerce
Luxury Massage Chairs · E-Commerce Platform
An end to end e-commerce platform for a San Jose massage chair retailer, built to carry the showroom experience online and handle the sale from there.
Web Design
All Seasons Tree Specialists · Corporate Website
A California tree care company came to us on a slow WordPress build. We rewrote the site from scratch as a static build and kept the design exactly as it was.
Frequently Asked Questions
It can, and we have done it on four projects. What decides the outcome is not where the server sits but whether the content genuinely understands that market. Where local knowledge is missing, it has to be closed together with the client.
In the United States a .com is still seen as the most trustworthy extension. It is not mandatory, but choosing an alternative means closing that trust gap with content.
It does not decide ranking, though it does affect speed. If most visitors are there, a nearby server or a content delivery network produces a measurable gain.
Which Service This Belongs To
This page covers one topic. The full scope and pricing live on the related service page.
Our Other Areas of Expertise
WordPress Migration
We move sites weighed down by WordPress and Elementor to a static build without touching the design. The plugin stack and the update burden disappear.
Page Speed Optimisation
A slow site loses visitors before it appears. We measure and cut image, font and JavaScript weight. Fast is a measurement, not a feeling.
Web Accessibility
Sites that work with a screen reader, with a keyboard and with low vision. Accessibility is both a legal requirement and a way to stop losing visitors.