Murat Yapı Malzemeleri has supplied building materials in Istanbul for close to 30 years, selling tile, border, stair, bath, transition and LED profiles, all made by Tesay. Most of its buyers are tilers and contractors who already know which colour, which size and how many lengths they want. So the site is built around choosing rather than a price list. Across nine product groups every colour has its own page, with a photo of the product next to a photo of it fitted. Pick a size and a quantity, and a ready-made message such as "30 mm, 20 lengths" goes to the company's WhatsApp in one tap. The search box finds products by colour and size, the way tradespeople ask for them. Pages for all 39 Istanbul districts, separate pages for tilers, contractors, architects and dealers, and a size guide help the site get found in search.
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What we did
- A page for every colour across nine product groups
- WhatsApp price request ready-made from the chosen size and quantity
- Product search by colour and size
- Pages for 39 Istanbul districts and a profile size guide
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Project details
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